Book launch

Balance Sheet Night – Once Upon a Balance Sheet Launch

A heartfelt reflection on Balance Sheet Night — the world-first launch of Once Upon a Balance Sheet, where finance met storytelling with laughter, learning, and heart.

Nov 222 min read

James sits at the ISCA studio desk surrounded by green screens, cameras, and lighting equipment, recording a session for Accountify, ISCA’s online learning platform. The camera in the foreground captures his image on its monitor as he smiles during the shoot for Once Upon a Balance Sheet.

Recording for Accountify ISCA – Once Upon a Balance Sheet

A special behind-the-scenes reflection on recording Once Upon a Balance Sheet for ISCA’s Accountify, just ahead of the global launch.

Oct 302 min read

HUAT, the Symbol of Wealth and Herald of Prosperity from the Financial Storyverse™, stands smiling with golden ingot hands raised and sparkling around him. He wears a white fedora with a red band and has a dollar-shaped green body. The character card background is teal and red, with the text “Allegiance: Financial Storyverse” and “Once Upon a Balance Sheet” at the bottom.

HUAT – Financial Storyverse Symbol of Prosperity

Meet HUAT — the spirited symbol of prosperity from the Financial Storyverse, where confidence turns finance into momentum and joy.

Oct 292 min read

Character card of “Master C Foo,” depicted in a martial arts pose wearing glasses and a red top. The card headline reads “Master C Foo – Sage of Foresight. Channel of Wisdom.” The bottom banner states “Allegiance: Financial Storyverse” and “Once Upon a Balance Sheet.” A glowing image of the yellow book Once Upon a Balance Sheet appears beside the card, linking the character to the Financial Storyverse® created by James C Foo Leong.

Master C Foo – Financial Storyverse® Sage of Foresight and Flow

Meet Master C Foo, the sage of the Financial Storyverse®, who teaches leaders to see beyond numbers and align finance with foresight and flow.

Oct 271 min read

Digital trading card of STEPH Model®, the analytical heart of the Financial Storyverse®, standing confidently with fuchsia hair and a glowing sash that symbolises clarity.

STEPH Model-Financial Storyverse®

Inside the Financial Storyverse®, STEPH Model® transforms complexity into clarity. Her frameworks reveal how data connects so leaders can see what truly matter.

Oct 162 min read

A cartoon-style poster introducing the Financial Storyverse®. On the left, a colourful map shows a quest beginning at the “World of Confusion,” crossing the “Sea of Jargon,” and passing through islands labeled with finance concepts such as “The Storywork Story,” “The Accrual Story,” and “The Health Story,” before reaching the “World of Illumination” under a rainbow. On the right, Count Jargon is illustrated as a smiling calculator character with a bow tie and red cape, described as the “Slayer of Jargon. Defender of Clarity.” At the top, the title reads “Financial Storyverse® — Probably the happiest place to learn finance.”

Financial Storyverse® and Count Jargon® from Sketch to Trademark

Financial Storyverse® and Count Jargon® — from sketch to trademark, a journey where cartoons, clarity, and finance come together.

Sep 72 min read

Illustrated trading card featuring Miss Numbers, a cheerful character with orange hair and a large bow decorated with the numbers 1 to 9 in vibrant colors. Her tagline reads “Voice of Numbers. Keeper of Stories.” The card declares her allegiance to the Financial Storyverse and notes she is from “Once Upon a Balance Sheet.” Background is light blue with sparkles, and the card border is red and green.

The Calm in the Chaos with Miss Numbers from Once Upon a Balance Sheet

Miss Numbers™ is the calm in the chaos of finance. With her Ribbon of Numbers, she reveals the story behind the numbers and helps us believe we can truly understand.

Sep 22 min read