Financial Clarity with Soul

Growth vs Resilience: What the Balance Sheet Really Tells Leaders

Growth often looks confident. Resilience is quieter. The balance sheet shows how leaders hold both — and what happens when one is ignored.

Jan 132 min read

A minimalist blue figure holds a magnifying glass, examining a shiny gold coin with a small red flag on it. The caption reads “Red flags don’t wave in balance sheets — they hide behind them.” The image represents unseen financial risks that appear normal until examined closely, connecting to Once Upon a Balance Sheet by James C. Foo Leong.

Financial Blind Spots in Business Decisions

Financial blind spots in business decisions form quietly. Learn how clarity helps teams read patterns, reduce risk, and make sharper choices.

Oct 18, 20252 min read

Illustrated trading card featuring Miss Numbers, a cheerful character with orange hair and a large bow decorated with the numbers 1 to 9 in vibrant colors. Her tagline reads “Voice of Numbers. Keeper of Stories.” The card declares her allegiance to the Financial Storyverse and notes she is from “Once Upon a Balance Sheet.” Background is light blue with sparkles, and the card border is red and green.

The Calm in the Chaos with Miss Numbers from Once Upon a Balance Sheet

Miss Numbers™ is the calm in the chaos of finance. With her Ribbon of Numbers, she reveals the story behind the numbers and helps us believe we can truly understand.

Sep 2, 20252 min read

A grey tap with a slow blue water droplet beneath it. Title reads “The Drip Spiral™.” Below the tap, the caption says “We make finance seriously fun.” Bottom right corner: “C Foo Says – Visual Finance Made Human – Follow @visualfinancehuman.” Bottom left: “Money Metaphors™.” By James C Foo Leong.

The Drip Spiral™: Why Tiny Delays Create Big Financial Stress

John thought his business was thriving — until small financial delays revealed a deeper pattern. The Drip Spiral™ explains how quiet lags create compounding pressure.

Jul 6, 20254 min read

Cartoon image of a pizza with one slice highlighted to signifiy “Profit.” The rest of the pizza represents expenses like rent, salaries, and software — visually showing that profit must be carved out first or it disappears. “C Foo Says. We make finance seriously fun. Money Metaphors™. Visual Finance – Made Human.”

The Pizza Principle™: Protect Profit by Design, Not by Chance

Most businesses treat profit like leftovers. But what if you protected it first? Discover a mindset shift that helps you carve out profit by design — not by chance.

Jun 28, 20252 min read

Illustration showing a teapot labeled "$100 Sales" pouring liquid into three glasses labeled "$50 Cost of Sales," "$30 Expenses," and "$20 Profit." The image visually breaks down how revenue is distributed, highlighting how much is actually retained as profit.

The Performance Story: Profit That Stays With You

You can double your revenue and still feel broke. This story shows how the income statement helps you shift from chasing top line to protecting the profit that stays with you—what truly remains after the effort, cost, and chaos of growth.

May 12, 20252 min read