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Printing Press of Finance - The Press That Prints Your Future


There’s something grounding about walking through a printing house. 


The smell of paper. The hum of the machines. The rows of freshly pressed pages waiting to come together as a book.


James C Foo Leong stands inside a printing house, smiling with arms crossed while evaluating the printers for his upcoming book Once Upon a Balance Sheet. The background shows industrial printing equipment, stacks of paper, and a workshop setup.

Recently, I visited one of the printers I’m evaluating for Once Upon a Balance Sheet.


After my original publisher went bankrupt, I had to take on every role a publisher would. From finding the right editor, designer, proofreaders, distributor, and printer — to ensure this book is produced with the quality it deserves.


As I watched blank sheets move through the printing press, being carefully aligned and brought to life, I realised how closely this mirrors what Once Upon a Balance Sheet is designed to do.


Finance can feel like a blank page if it isn’t your field. Particularly overwhelming, and difficult to begin. But this book is crafted to fill the void, page by page, step by step, with structure and story.


By the end, the numbers are no longer just abstract figures. They come to life, as tangible and clear as a book you can hold in your hands.


Quality Decisions Leave a Lasting Impression


When a book is printed, every choice matters. The weight of the paper, the precision of the ink, the alignment of each page. All of it shapes the final experience. Skimp on quality at any stage, and it shows.


Finance works the same way.


The decisions you make, such as how you allocate budgets, how closely you review cash flow, and how you structure your reporting.


They all leave a permanent mark on your business. A rushed decision might save time today, but it can cost you clarity and trust tomorrow.


A Money Metaphor: The Printing Press of Finance


Think of your financial systems as a printing press of finance.


  • What you put in (data and decisions) will determine what comes out (clarity and confidence).

  • If your processes are messy, your results will be just as unclear.

  • If you invest in precision, the numbers will tell a clean, trustworthy story.


What This Means for You


Just as I am taking the time to choose the right printer for my book, ask yourself:


  • Are your financial processes creating the insight and clarity you need to make strong decisions?

  • Where might you be cutting corners that could show up later in the results?

  • What would it look like to ‘reprint’ your systems with better tools and sharper processes?


The pace is picking up for Once Upon a Balance Sheet, and I’m excited to share more as we get closer to launch.


If you’d like to bring the lessons of financial storytelling to your leadership team or event, I’m opening bookings for keynotes connected to the book launch.


James 

The Financial Storyteller

Author of Once Upon a Balance Sheet


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