Behind the Book

Screenshot from Amazon showing Once Upon a Balance Sheet by James C Foo Leong ranked #1 on the “Hot New Releases in Management Accounting” list and appearing within the top five on the “Best Sellers in Management Accounting” list, alongside established international bestselling titles including Die With Zero, Good to Great, and A Random Walk Down Wall Street.

Once Upon a Balance Sheet Book Update: A Note of Thanks

A reflective update on the launch of Once Upon a Balance Sheet, five weeks on, and why the conversations matter more than the rankings.

Dec 14, 20252 min read

Celebrating the book launch of Once Upon a Balance Sheet with a full house of friends, supporters, and readers — a night filled with joy, learning, and the debut of Count Jargon®

Balance Sheet Night – Once Upon a Balance Sheet Launch

A heartfelt reflection on Balance Sheet Night — the world-first launch of Once Upon a Balance Sheet, where finance met storytelling with laughter, learning, and heart.

Nov 22, 20252 min read

James sits at the ISCA studio desk surrounded by green screens, cameras, and lighting equipment, recording a session for Accountify, ISCA’s online learning platform. The camera in the foreground captures his image on its monitor as he smiles during the shoot for Once Upon a Balance Sheet.

Recording for Accountify ISCA – Once Upon a Balance Sheet

A special behind-the-scenes reflection on recording Once Upon a Balance Sheet for ISCA’s Accountify, just ahead of the global launch.

Oct 30, 20252 min read

Character card of “Master C Foo,” depicted in a martial arts pose wearing glasses and a red top. The card headline reads “Master C Foo – Sage of Foresight. Channel of Wisdom.” The bottom banner states “Allegiance: Financial Storyverse” and “Once Upon a Balance Sheet.” A glowing image of the yellow book Once Upon a Balance Sheet appears beside the card, linking the character to the Financial Storyverse® created by James C Foo Leong.

Master C Foo – Financial Storyverse® Sage of Foresight and Flow

Meet Master C Foo, the sage of the Financial Storyverse®, who teaches leaders to see beyond numbers and align finance with foresight and flow.

Oct 27, 20251 min read

Once Upon a Balance Sheet Book Update: A Note of Thanks

Balance Sheet Night – Once Upon a Balance Sheet Launch

Recording for Accountify ISCA – Once Upon a Balance Sheet

Master C Foo – Financial Storyverse® Sage of Foresight and Flow

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