Behind the Book

Celebrating the book launch of Once Upon a Balance Sheet with a full house of friends, supporters, and readers — a night filled with joy, learning, and the debut of Count Jargon®

Balance Sheet Night – Once Upon a Balance Sheet Launch

A heartfelt reflection on Balance Sheet Night — the world-first launch of Once Upon a Balance Sheet, where finance met storytelling with laughter, learning, and heart.

Nov 222 min read

James sits at the ISCA studio desk surrounded by green screens, cameras, and lighting equipment, recording a session for Accountify, ISCA’s online learning platform. The camera in the foreground captures his image on its monitor as he smiles during the shoot for Once Upon a Balance Sheet.

Recording for Accountify ISCA – Once Upon a Balance Sheet

A special behind-the-scenes reflection on recording Once Upon a Balance Sheet for ISCA’s Accountify, just ahead of the global launch.

Oct 302 min read

Character card of “Master C Foo,” depicted in a martial arts pose wearing glasses and a red top. The card headline reads “Master C Foo – Sage of Foresight. Channel of Wisdom.” The bottom banner states “Allegiance: Financial Storyverse” and “Once Upon a Balance Sheet.” A glowing image of the yellow book Once Upon a Balance Sheet appears beside the card, linking the character to the Financial Storyverse® created by James C Foo Leong.

Master C Foo – Financial Storyverse® Sage of Foresight and Flow

Meet Master C Foo, the sage of the Financial Storyverse®, who teaches leaders to see beyond numbers and align finance with foresight and flow.

Oct 271 min read

Digital trading card of STEPH Model®, the analytical heart of the Financial Storyverse®, standing confidently with fuchsia hair and a glowing sash that symbolises clarity.

STEPH Model-Financial Storyverse®

Inside the Financial Storyverse®, STEPH Model® transforms complexity into clarity. Her frameworks reveal how data connects so leaders can see what truly matter.

Oct 162 min read

From the Stage to the Financial Storyverse®–What the CSP Taught Me

The CSP is more than a designation. It is a stretch goal that shaped my journey and inspired the creation of the Financial Storyverse®.

Sep 203 min read

James C Foo Leong, smiling in a pink shirt, reads his yellow book Once Upon a Balance Sheet at an outdoor café, surrounded by greenery and filtered sunlight. A quiet moment with the Financial Storyteller.

Why Once Upon a Balance Sheet Feels More Like GPT 4o Than GPT 5

GPT 5 had the brains. GPT 4o had the heart. Once Upon a Balance Sheet carries that same spirit — clarity without losing connection

Aug 232 min read

Illustration of Count Jargon, a story character from Once Upon a Balance Sheet, posed in a dramatic stance holding the Sword of Simplicity and Shield of Clarity. He represents a heroic guide who helps readers cut through financial jargon and confusion.

Count Jargon™: Slayer of Jargon, Defender of Clarity.

Count Jargon is more than a character. He’s a guide in the Financial Storyverse™, created to help every reader, leader, and team member cut through jargon and see the story their numbers are telling.

Aug 172 min read