Recording for Accountify ISCA – Once Upon a Balance Sheet
- James C Foo Leong

- Oct 30
- 2 min read
Getting ready for the launch.
Today’s post is a special one.
Recording for Accountify ISCA, the national platform by the Institute of Singapore Chartered Accountants, was a special moment where I shared key ideas from Once Upon a Balance Sheet as part of my book journey.

A Full-Circle Moment with Accountify ISCA and Once Upon a Balance Sheet
It feels meaningful that this happens so close to launch week.
What began as a spark of an idea — to make finance feel clear, relatable, and story-driven — is now finding its way into new spaces.
This collaboration with ISCA, the national body of Chartered Accountants in Singapore, holds special meaning.
It’s where my journey as a finance professional began, and now, it’s where I return — this time to teach through the lens of a storyteller.
Once Upon a Balance Sheet — From Finance to Story with Accountify ISCA
Once Upon a Balance Sheet began as a simple belief — that finance can be taught with warmth, clarity, and imagination.
This collaboration with Accountify ISCA and Once Upon a Balance Sheet community marks a meaningful moment — where finance meets storytelling with clarity and purpose.
Today, that belief continues to grow, reaching professionals who want to see beyond numbers into the stories they tell.
Something exciting is on the horizon.
And I can’t wait to share it with you soon.
The numbers are telling a story. Are you listening?
James The Financial Storyteller
Ready to turn financial confusion into clarity?
👉 If Once Upon a Balance Sheet resonates with you, we can change the way you see numbers.



