Business Finance

James C Foo Leong stands inside a printing house, smiling with arms crossed while evaluating the printers for his upcoming book Once Upon a Balance Sheet. The background shows industrial printing equipment, stacks of paper, and a workshop setup.

Printing Press of Finance - The Press That Prints Your Future

The printing press transforms blank pages into a story worth reading. Finance is no different — clarity and precision shape every story.

Jul 202 min read

A grey tap with a slow blue water droplet beneath it. Title reads “The Drip Spiral™.” Below the tap, the caption says “We make finance seriously fun.” Bottom right corner: “C Foo Says – Visual Finance Made Human – Follow @visualfinancehuman.” Bottom left: “Money Metaphors™.” By James C Foo Leong.

The Drip Spiral™: Why Tiny Delays Create Big Financial Stress

John thought his business was thriving — until small financial delays revealed a deeper pattern. The Drip Spiral™ explains how quiet lags create compounding pressure.

Jul 64 min read

Cartoon image of a pizza with one slice highlighted to signifiy “Profit.” The rest of the pizza represents expenses like rent, salaries, and software — visually showing that profit must be carved out first or it disappears. “C Foo Says. We make finance seriously fun. Money Metaphors™. Visual Finance – Made Human.”

The Pizza Principle™: Protect Profit by Design, Not by Chance

Most businesses treat profit like leftovers. But what if you protected it first? Discover a mindset shift that helps you carve out profit by design — not by chance.

Jun 282 min read

Cartoon man walking on a treadmill while checking a financial dashboard. C Foo Says: The Financial Treadmill Effect™ — Visual Finance Made Human.

The Financial Treadmill Effect™ – Why Growth Isn’t Always Progress

You’re running harder than ever. But the numbers aren’t moving. Discover how to spot and escape the Financial Treadmill Effect.

Jun 212 min read

Illustration of a takeaway coffee cup tipping over with liquid spilling out, under the caption “Know Your Latte Line™.” Metaphor for a business with no margin of safety. C Foo Says: Know Your Latte Line™ — Visual Finance Made Human.

Your Latte Line™: Why Every Business Needs a Margin of Safety

Growth looks great—until it doesn’t. Resilient businesses build space to absorb pressure without breaking rhythm.

Jun 152 min read

Illustration showing a teapot labeled "$100 Sales" pouring liquid into three glasses labeled "$50 Cost of Sales," "$30 Expenses," and "$20 Profit." The image visually breaks down how revenue is distributed, highlighting how much is actually retained as profit.

The Performance Story: Profit That Stays With You

You can double your revenue and still feel broke. This story shows how the income statement helps you shift from chasing top line to protecting the profit that stays with you—what truly remains after the effort, cost, and chaos of growth.

May 122 min read

A cartoon-style castle stands on green land, surrounded by a protective blue moat. The castle has a visible red crack on its front wall, and the moat is labeled "LIQUID ASSETS REDUCE FINANCIAL RISK." This visual represents how liquidity acts as protection for a business, like a moat around a fortress.

Liquidity in Business: The Moat That Protects You

We often judge financial strength by size—but real resilience comes from liquidity in business. Learn how access to cash creates calm, protects core operations, and gives you breathing room when uncertainty hits. Discover what counts as liquid, how to evaluate your own “financial moat,” and why this quiet form of strength matters more than ever.

May 52 min read