Blog | James C Foo Leong | Financial Storytelling Insights

Celebrating the book launch of Once Upon a Balance Sheet with a full house of friends, supporters, and readers — a night filled with joy, learning, and the debut of Count Jargon®

Balance Sheet Night – Once Upon a Balance Sheet Launch

A heartfelt reflection on Balance Sheet Night — the world-first launch of Once Upon a Balance Sheet, where finance met storytelling with laughter, learning, and heart.

Nov 222 min read

James sits at the ISCA studio desk surrounded by green screens, cameras, and lighting equipment, recording a session for Accountify, ISCA’s online learning platform. The camera in the foreground captures his image on its monitor as he smiles during the shoot for Once Upon a Balance Sheet.

Recording for Accountify ISCA – Once Upon a Balance Sheet

A special behind-the-scenes reflection on recording Once Upon a Balance Sheet for ISCA’s Accountify, just ahead of the global launch.

Oct 302 min read

HUAT, the Symbol of Wealth and Herald of Prosperity from the Financial Storyverse™, stands smiling with golden ingot hands raised and sparkling around him. He wears a white fedora with a red band and has a dollar-shaped green body. The character card background is teal and red, with the text “Allegiance: Financial Storyverse” and “Once Upon a Balance Sheet” at the bottom.

HUAT – Financial Storyverse Symbol of Prosperity

Meet HUAT — the spirited symbol of prosperity from the Financial Storyverse, where confidence turns finance into momentum and joy.

Oct 292 min read

Character card of “Master C Foo,” depicted in a martial arts pose wearing glasses and a red top. The card headline reads “Master C Foo – Sage of Foresight. Channel of Wisdom.” The bottom banner states “Allegiance: Financial Storyverse” and “Once Upon a Balance Sheet.” A glowing image of the yellow book Once Upon a Balance Sheet appears beside the card, linking the character to the Financial Storyverse® created by James C Foo Leong.

Master C Foo – Financial Storyverse® Sage of Foresight and Flow

Meet Master C Foo, the sage of the Financial Storyverse®, who teaches leaders to see beyond numbers and align finance with foresight and flow.

Oct 271 min read

Balance Sheet Night – Once Upon a Balance Sheet Launch

Recording for Accountify ISCA – Once Upon a Balance Sheet

HUAT – Financial Storyverse Symbol of Prosperity

Master C Foo – Financial Storyverse® Sage of Foresight and Flow

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