Honoured to Be Selected as a Spirit of Enterprise Award 2026 Honouree

A moment of gratitude for the clients, participants, partners and supporters who have been part of the Financial Storytelling journey.

I am honoured to share that I have been selected as a Spirit of Enterprise Award 2026 Honouree under the Established Companies category.

Entrepreneurship is not a straight road. There are good days, difficult days, uncertain turns, and many moments where you simply have to keep showing up for the work you believe in.

For me, the work has always gone beyond building a business.

It has been about helping non-finance professionals, managers and leaders understand finance with more clarity, confidence and practical meaning.

I have always believed that financial statements are not just reports filled with numbers.

They are stories about a business told in numbers.

When people understand those stories, they can ask better questions, make better decisions and turn financial clarity into a leadership advantage.

That belief has shaped my programmes in Financial Storytelling, the Financial Storyverse®, and my book, Once Upon a Balance Sheet: How to Make Better Decisions, Drive Growth and Increase Profits.

I am deeply grateful to my clients who have believed in me, trusted my work and allowed me to bring Financial Storytelling: Driving Financial Impact into their organisations. Your trust has given me the opportunity to serve your learners in a meaningful way.

I am also thankful to the many participants who have attended my programmes over the years. Your questions, reflections, laughter, feedback and encouragement have kept me going more than you may realise.

Every time someone tells me that finance finally feels clearer, less frightening or more useful, it gives me fresh encouragement to keep going. It also reminds me that the mission of financial clarity is worth pursuing.

This recognition belongs not only to me, but also to every client, learner, partner, friend and supporter who has been part of the journey.

Thank you to Spirit of Enterprise for this meaningful honour, and for recognising entrepreneurs who continue to build, serve and contribute to the wider community.

I receive this with gratitude, and with renewed encouragement to keep doing the work.

About the author

James C Foo Leong

Creator of the Financial Storyverse®

Adjunct Associate Professor, National University of Singapore

Amazon bestselling and International Impact Books award-winning author of Once Upon a Balance Sheet: How to Make Better Decisions, Drive Growth and Increase Profits