top of page

Once Upon a Balance Sheet Book Update: A Note of Thanks

If you’ve noticed fewer posts here over the past weeks, it wasn’t because I’d stepped away.

It was because it has been a full stretch.


The launch of Once Upon a Balance Sheet, followed by back-to-back training sessions, conversations with teams, and time on the road, filled the weeks more completely than I expected. I needed a little space to catch my breath and take it in.


This felt like the right moment to pause, share a brief reflection on the Once Upon a Balance Sheet book update, and say thank you.


Screenshot from Amazon showing Once Upon a Balance Sheet by James C Foo Leong ranked #1 on the “Hot New Releases in Management Accounting” list and appearing within the top five on the “Best Sellers in Management Accounting” list, alongside established international bestselling titles including Die With Zero, Good to Great, and A Random Walk Down Wall Street.
A reflection after the launch of Once Upon a Balance Sheet, and gratitude for the conversations it has started.


Five Weeks On From the Once Upon a Balance Sheet Book Update


When Once Upon a Balance Sheet was released, it reached #1 Hot New Release in Management Accounting on Amazon.


Five weeks on, it is still #1 Hot New Release, and also sits within the Top 5 Amazon Best Sellers in the same category, without paid marketing.


What has meant the most to me is not just the rankings themselves, but the steady arrival of new readers who continue to find the book and choose it.


Why This Once Upon a Balance Sheet Book Update Matters


It has been especially meaningful to see the book appear alongside established international bestselling authors whose work I have read and returned to over the years, such as Die With Zero, A Random Walk Down Wall Street, and Jim Collins’ Good to Great.


To see Once Upon a Balance Sheet in that company is something I am genuinely thankful for.


Beyond Rankings: The Conversations Behind the Numbers


What has stayed with me most has not been the numbers, but the conversations.


People sharing that they finally see the story behind the numbers. Teams saying the language feels more accessible. Leaders saying it gave them the confidence to ask better questions.


That was always the hope.


A Pause Before What Comes Next


As the year draws to a close, this feels like a natural moment to pause and reset.


From next year, I will return to a more regular rhythm here, sharing reflections, ideas, and practical ways of thinking about finance that are meant to support your work, not overwhelm it.


If you are a subscriber, this space is for you first.


Thank you for being here, whether you have followed from the beginning or found this work more recently.


With the coming Christmas season, it feels like a perfect time to slow down and take stock.


If you’re thinking about a meaningful gift — for a colleague, a team member, or even yourself — Once Upon a Balance Sheet was written as exactly that: a gift of learning, clarity, and confidence that lasts beyond the season.


You don’t need to be a finance person to follow the story.


Once Upon a Balance Sheet — your gateway to the Financial Storyverse®, probably the happiest place to learn finance.


James The Financial Storyteller

Ready to turn financial confusion into clarity?


 👉 If  the Once Upon a Balance Sheet book update resonates with you, we can change the way you see numbers.

bottom of page