Cash Flow Clarity: Why Sales Aren’t Enough to Keep You Afloat
- James C Foo Leong
- Jun 8
- 1 min read
The Risk of Ignoring Cash Flow Clarity in a Growing Business
A rainbow might catch the eye — but it won’t water the tree.
Sales matter.
They bring momentum, energy, and belief.
But they’re not the whole story.
We’ve all seen it.
A company grows fast, earns attention, and appears to be thriving…
Only to hit a wall when the cash runs thin.
Not because the business isn’t performing — but because the timing doesn’t line up.
Cash comes in slower than it goes out.
Costs accumulate while payments delay.
A business that looks strong on paper can still fall short at the bank.
That’s why cash flow clarity is so important — it keeps leaders grounded in reality, even when profit numbers look reassuring.
This is the quiet tension explored in Chapter 5 of Once Upon a Balance Sheet.
A profitable business can still run out of cash.
Because profit is an accounting story.
Cash is what’s real.
Understanding the difference between cash and accrual accounting isn’t optional — it’s essential.
It’s what helps leaders spot the real signals beneath the impressive metrics.
Because cash flow doesn’t lie. And it doesn’t wait.
🌱 Where might your numbers be whispering a warning — even while everything looks fine?
James The Financial Storyteller
Ready to turn financial confusion into clarity?
👉 If Once Upon a Balance Sheet resonates with you, we can change the way you see numbers.
