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Cover of Once Upon a Balance Sheet by James Foo – A storytelling guide to understanding financial statements.

Once Upon a Balance Sheet

Empower Your Financial Understanding

Discover the secrets to navigating financial discussions with ease.

Who Should Read this Book

Once Upon a Balance Sheet allows anyone to understanding finance and make better decisions.

Create Immediate Impact

Illustrated treasure map showing the reader's journey through the book Once Upon a Balance Sheet — from the World of Confusion to the Sea of Jargon and beyond, across chapters like the Performance Story, the STEPH Model, and the Strength Story.

How the Book is Laid Out

By the end of this journey, you will have traversed the Sea of Jargon and arrived in the World of Illumination, where financial concepts are clear and comprehensible.

Icon representing Chapter 1: The Universal Law of Finance from Once Upon a Balance Sheet.

1. The Universal Law of Finance

Discover the three essential parts of a balance sheet—assets, liabilities, and equity.

 

Understand the equity and assets equations, and learn how the entity concept impacts financial statements.

Icon representing Chapter 4: The Performance Story from Once Upon a Balance Sheet.

4. The Performance Story

Master the income statement by understanding how performance is measured and reported.

Interpret financial results and make informed decisions.

Icon representing Chapter 7: The Insights Story from Once Upon a Balance Sheet.

7. The Insights Story
 

Learn to use financial ratios to interpret the financial health and performance of a business.

 

Gain insights into liquidity, profitability, and efficiency.

Icon representing Chapter 2: The Famous Five from Once Upon a Balance Sheet.

2. The Famous
Five

Delve into the five critical elements that drive financial performance and structure.

 

Learn the universal law of finance that governs these elements and how to evaluate the solvency of a business.

Icon representing Chapter 5: The Accrual Story from Once Upon a Balance Sheet.

5. The Accrual
Story

Understand the principles of accrual accounting and how they affect the financial story of a business.

 

Distinguish between cash flows and accrued revenues and expenses.

Icon representing Chapter 8: The STEPH Model from Once Upon a Balance Sheet.

8. The Steph Model

Integrate the knowledge to tell a compelling financial story.

 

Communicate financial insights effectively and drive your organization towards success.

 

Icon representing Chapter 3: The Strength Story from Once Upon a Balance Sheet.

3. The Strength
Story

Explore the strength of a business through its financial structure.
 

Explore the organic and inorganic ways of growing a business and the two crucial components of equity you need to know.

Icon representing Chapter 6: The Health Story from Once Upon a Balance Sheet.

6. The Health
Story

Navigate the cash flow statement to evaluate the health of a business.

 

Understand the sources and uses of cash and how to manage cash effectively.

Change how you Manage, Lead and Operate

Unravel financial mysteries with our storytelling approach, making complex numbers and jargon comprehensible and engaging.

Boost your confidence and competence in financial discussions, enhancing your career opportunities and workplace effectiveness.

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