once upon a balance sheet | Financial Storytelling

Illustration of Count Jargon, a story character from Once Upon a Balance Sheet, posed in a dramatic stance holding the Sword of Simplicity and Shield of Clarity. He represents a heroic guide who helps readers cut through financial jargon and confusion.

Count Jargon™: Slayer of Jargon, Defender of Clarity.

Count Jargon is more than a character. He’s a guide in the Financial Storyverse™, created to help every reader, leader, and team member cut through jargon and see the story their numbers are telling.

Aug 172 min read

James C Foo Leong featured in the SG60 Showcase – Leading Finance as a Global Language. Recognised for redefining how finance is taught through storytelling, structure, and visual clarity.

Leading Finance as a Global Language – SG60 Feature

This week, I’m doing something a little different — I’m sharing the SG60 feature article that tells the story behind Financial Storytelling and the journey to making finance a language of leadership.

Jul 131 min read

Close-up of the word “clarity” in a dictionary entry. Represents the shift from financial hesitation to understanding.

What If Financial Confidence Is Your Next Edge?

When numbers appear, many professionals hesitate—not because they lack ability, but because they lack financial confidence. This reflection shares why competence and calm clarity come from seeing finance differently, not mastering spreadsheets. If you've ever pulled back during financial conversations, this is your invitation to lean in—with story-based tools that help you stay present and speak up.

May 192 min read