finance for non-finance | Financial Storytelling

Cartoon image of a pizza with one slice highlighted to signifiy “Profit.” The rest of the pizza represents expenses like rent, salaries, and software — visually showing that profit must be carved out first or it disappears. “C Foo Says. We make finance seriously fun. Money Metaphors™. Visual Finance – Made Human.”

The Pizza Principle™: Protect Profit by Design, Not by Chance

Most businesses treat profit like leftovers. But what if you protected it first? Discover a mindset shift that helps you carve out profit by design — not by chance.

Jun 282 min read

A 3D LEGO-style block diagram representing the accounting equation. The large brick is divided into three segments labeled “ASSETS,” “EQUITY,” and “LIABILITIES.” The base of the block displays the equation “A = E + L,” illustrating that assets equal equity plus liabilities. The illustration is colorful and playful, helping to visually explain the balance sheet concept.

When the Balance Sheet Finally Clicks

For many, finance feels like a foreign language. Chapter 1 of Once Upon a Balance Sheet offers a frame that finally makes it click.

Apr 212 min read

The Pizza Principle™: Protect Profit by Design, Not by Chance

When the Balance Sheet Finally Clicks

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