FINANCIAL STORYTELLING: DRIVING FINANCIAL IMPACT
Turn Financial Clarity into Your Leadership Advantage
Meet Count Jargon®, or CJ for short—a character from the Financial Storyverse®, the story-led learning world behind Once Upon a Balance Sheet.
What is Financial Storytelling
FROM INFORMATION TO TRANSFORMATION
Change the Way You Lead, Manage and Operate
Financial clarity changes how you see the business—and how you shape its future.
As your responsibilities grow, success depends on bringing people, strategy and resources together. Financial understanding helps you connect those ambitions with what the business can sustain, where it should invest and how it creates lasting value.
Lead with a wider perspective
Connect your function’s priorities with the strength, performance and financial health of the whole business.
Manage for lasting value
Direct people, budgets and investment towards priorities that build capability and support sustainable growth.
Operate with shared purpose
Help teams understand how their work contributes to business results, so strategy carries through into everyday action.
MEET THE FOUNDER
A Different Way to See Finance
ENTER THE FINANCIAL STORYVERSE®
See It. Make Sense of It. Make It Stick.
A drawing can reveal a connection that a definition leaves hidden. A story can make an abstract idea familiar. A hands-on activity can turn an explanation into understanding.
Financial Storytelling brings these experiences together through visual frameworks, memorable characters and signature tools such as Accounting in a Box®.
Comprehension
Stories and visuals help you understand how financial ideas fit together.
Application
Practical exercises give you opportunities to use the ideas and explain your thinking.
Retention
Memorable learning tools help you recall the concepts when you need them at work.
LEARN TOGETHER. APPLY AT WORK.
Financial Storytelling Masterclass:
Driving Financial Impact
Develop financial understanding through guided exploration, practical exercises and conversations that connect learning with your work
Public Masterclass
Join leaders, managers and other non-finance professionals for a two-day learning journey led personally by Prof James.
In-house Workshops
Bring Financial Storytelling into your organisation, with the learning contextualised to your audience, business priorities and leadership objectives.
THE FINANCIAL STORYTELLING BOOK
Once Upon a Balance Sheet
How to Make Better Decisions, Drive Growth and Increase Profits
Amazon bestseller · International Impact Book Awards winner · International Book Awards finalist
PARTICIPANT STORIES
What Changed When Finance Clicks
Hear participants describe their learning experience, the ideas that stayed with them and what they took back to work.
Never a dull moment!
“James makes the workshop interesting and concepts easier to learn using drawings and cards”
“James has made finance easier and less scary.”
“Great instructor, engaging and lively, totally did not expect that a finance class can be so engaging.”
YOUR NEXT CHAPTER
Bring Financial Storytelling into Your World
Join a public masterclass, develop your team through an in-house workshop or begin with Once Upon a Balance Sheet.
Keep Exploring
Get practical guides, visual explanations and stories that help you make sense of business numbers. We make finance seriously fun.