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Financial Storytelling
Once Upon A Balance Sheet

  • Effortlessly decode financial jargon and understand complex financial concepts. 

  • Boost your confidence in financial discussions.

  • Read and interpret financial statements like a pro, enabling you to make informed decisions.

  • Discover how to effectively communicate your ideas and proposals in financial terms, persuading decision-makers with ease.

  • Learn practical techniques to analyze financial information, enabling you to identify opportunities and risks for your department or business unit.

  • Apply your newfound financial knowledge to optimize resource allocation, improving your team's overall financial performance.

What Will I Learn?

As you dive into "Once Upon a Balance Sheet," you'll learn the essentials of financial literacy, empowering you to confidently navigate financial statements and understand the key metrics that drive your organization's success. You'll master the art of interpreting balance sheets, income statements, and cash flow statements, gaining invaluable insights into your company's financial health.


Through engaging storytelling and real-world examples, this book will help you develop a strategic mindset, enabling you to make data-driven decisions and effectively communicate your proposals in financial terms. By enhancing your financial acumen, you'll not only improve your team's performance but also boost your credibility and influence within the organization. 

Who Is This Book For?

"Once Upon a Balance Sheet" is the perfect resource for you if you're a corporate manager, team leader, or decision-maker with a non-finance background seeking to boost your financial literacy and gain a competitive edge in your career.


This book is specifically designed for professionals like you who need to make sense of financial statements, optimize resource allocation, and effectively communicate financial insights to colleagues and superiors.


If you're looking to expand your skillset, improve collaboration across departments, and make more informed decisions in your role, then this book is a must-read. 

---- Take a look inside ---

About The Author

With over 20 years of experience in finance, management, and training, Prof James is a distinguished professional who has served a global clientele. He graduated with honors from NUS and excelled in his chartered accountancy exams in Australia. Trained by a Big Four accounting firm, Prof James has held leadership positions, including Head of Finance (Asia Pacific) for a Fortune 500 company. Since 2004, he has been an adjunct associate professor at NUS, teaching financial analysis across various faculties and executive education programs. Prof James has judged the Singapore Corporate Awards and actively lectures for the Securities Investors Association of Singapore and the Institute of Singapore Chartered Accountants. Recognized for his contributions to education, he has been featured in the Institute's professional journal and named one of Singapore Business Review's ten influential professional speakers.

Iron Clad Guarantee

I am confident that Financial Storytelling, Once Ipon A Balance Sheet will transform your understanding of finance and elevate your professional capabilities. That's why we're offering an exclusive, risk-free guarantee for all pre-sale orders.

If you don't find this book to be an invaluable resource in enhancing your financial acumen, simply contact us and I'll provide you with a full refund, no questions asked.

I believe so strongly in the power of this book that I'm willing to stand behind it with this ironclad guarantee. Invest in your career today by pre-ordering your book and unlock your potential as a strategic and financially-savvy decision-maker. 

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